104. The Identity Shift that Happens During Massive Expansion

podcast Jun 10, 2025

Expansion sounds sexy… but the truth is, it often feels messy.

You say yes to the next level in your business or life, and suddenly your thoughts, emotions, and sense of self start shifting in ways you didn’t expect. In this episode of the Design & Align Your Business podcast, I’m taking you inside the transformational territory few people talk about, the internal identity shift that must happen as you grow into your bigger vision.

Whether you're launching a new offer, moving to a new city, or stepping into a new level of leadership, there’s one thing all expansion journeys have in common: they require you to become someone new.

It’s Not About Faking It , It’s About Evolving

I share my personal experience of moving my family and business across Colorado, I invite you into the behind-the-scenes of what it really feels like to evolve your identity. The fears. The self-doubt. The exhilarating clarity that follows. And also highlight how my clients are facing similar shifts, building new offers, raising their prices, redefining their leadership, and how it all ties back to who they are becoming.

The Human Design Lens

This episode also breaks down how Human Design can help anchor you through the uncertainty of change. Anna explains:

How your energy type influences your growth process
Why understanding your profile helps you embody your leadership
The role of decision-making authority in trusting your next step

These tools aren’t just theoretical. They help you stay rooted when everything around you is shifting, so you can keep expanding without losing your sense of self.

Expansion Isn’t Just About More, It’s About Alignment

The real magic happens when you stop resisting the identity evolution and start leaning in. When you allow your business, your environment, and your beliefs to grow with you. If you're in a season where the vision is getting bigger and bolder… this episode will help you navigate that stretch with clarity and courage.

Resources:

Apply for the next round of ABB:

https://www.spiritualbusinessincubator.com/blueprint

Learn more about your Human Design with the 64 Gates Library

https://www.spiritualbusinessincubator.com/hdlibrary

Get your personalized Entrepreneur by Design HD Report:

https://www.spiritualbusinessincubator.com/business-report

Schedule a Human Design for Business Reading:

https://www.spiritualbusinessincubator.com/hdreading

Interactive Human Design Chart:

https://www.spiritualbusinessincubator.com/hdchart

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