108. From Sitting on the Sidelines to Being the Main Character in Your Business
Jun 24, 2025
There was a season, about a year ago, where I was watching everyone else build the business I deeply wanted. They were launching programs, hosting retreats, showing up like the leaders they were. And I was… cheering from the sidelines.
It wasn’t that I didn’t have the vision. It wasn’t that I wasn’t doing some things behind the scenes. But I was still waiting, holding back, afraid to fully be seen as the main character in the story I was trying to write.
Fast forward to now… After launching multiple offers, moving my family across the state, saying yes to a book deal, and witnessing my clients do the brave thing too, I'm here to tell you: You don’t become the main character in your business by accident.
You choose it. And then you keep choosing it.
The Moment Everything Shifted
This episode is part storytelling, part pep talk, part wake-up call.
I walk you through the exact moment I realized I was still hiding, waiting for someone to hand me a mic I already owned.
And once I made the decision to step into leadership (even when it scared me)? The people, the clarity, the momentum, it all started to click into place.
So What Is Main Character Energy?
It’s not about being the loudest voice in the room. It’s about owning the idea, the offer, the message that only you can bring to life.
Main character energy sounds like:
- “This is what I’m building. Let’s go.”
- “Yes, I’m the one leading this. And I’m allowed to take up space.”
- “This isn’t about being perfect. It’s about being present.”
Episode Takeaways
Here’s what I want you to really hear:
- You might already be taking main character actions, you just haven’t claimed the title.
- Fear gets louder the closer you get to alignment. That’s not a red flag, it’s a signpost.
- Your Human Design chart probably already shows what you’re here to lead.
- You don’t need more time. You need to trust what’s already in motion.
- The spotlight isn’t about ego, it’s about service. You can’t lead from the shadows.
Want Support Owning Your Role as the Leader?
🎧 Listen to Episode 108: From Sitting on the Sidelines to Being the Main Character in Your Business
And if you’re ready to stop second-guessing your voice and actually build the thing you’ve been dreaming about, let’s look at your Human Design for Business. Because chances are, the roadmap is already written in your chart.
Book your HD for Business Reading now.
Resources:
Apply for the next round of ABB:
https://www.spiritualbusinessincubator.com/blueprint
Learn more about your Human Design with the 64 Gates Library
https://www.spiritualbusinessincubator.com/hdlibrary
Get your personalized Entrepreneur by Design HD Report:
https://www.spiritualbusinessincubator.com/business-report
Schedule a Human Design for Business Reading:
https://www.spiritualbusinessincubator.com/hdreading
Interactive Human Design Chart:
https://www.spiritualbusinessincubator.com/hdchart
Instagram: @iamannanichols (https://www.instagram.com/iamannanichols)
Design Your Aligned Business PDF Guide: