139. Scaling with Intention with 3/5 Projector Katelynn AnneMarie
Oct 09, 2025
What if your business could nurture you back?
That’s exactly what this week’s guest, Katelynn AnneMarie, is here to remind us. Katelynn is a 3/5 Projector, a heart-centered business coach, and the founder of Nurtured Marketing, a soulful agency built on the belief that success should feel supportive, sustainable, and deeply aligned.
Her journey is filled with lessons on leadership, experimentation, and creating a business that feels as good on the inside as it looks on the outside.
Failing Forward — The 3/5 Way
As a 3/5 in Human Design, Katelynn embodies the art of trial and error. She’s taken the courses, hired the coaches, tested every strategy, not from a place of chaos, but from deep curiosity.
Her philosophy?
You either keep going or you stop. The only real failure is quitting on yourself.
Katelynn reminds us that every misstep adds another tool to your entrepreneurial tool belt. Every “failure” makes you wiser, more resilient, and better equipped to serve.
Scaling with Soul
Behind every successful business is a messy middle. Katelynn shares openly about her seasons of rapid growth, scaling her agency to five-figure months and leading a powerful team, but also the seasons of scaling back.
Because sometimes growth means letting go.
She shares how she made the brave decision to restructure her business when things looked great on the outside but didn’t feel aligned inside. That honesty and willingness to course-correct is what turned her business into what it is today: a thriving, nurturing ecosystem that serves both her clients and her own energy.
Lessons in Leadership
Katelynn offers powerful insight into the realities of leadership — from hiring team members to learning when to delegate. Her two golden rules?
Hire for the things you hate or aren’t good at.
Focus your energy on the top 20% that moves the needle most.
These rules have helped her create freedom and focus in both her coaching and agency work, allowing her to show up fully in her genius zone.
The Big Takeaway
Your business isn’t meant to drain you, it’s meant to evolve with you.
Katelynn’s story is a reminder that success doesn’t come from constant hustle, but from deep alignment, experimentation, and heart-centered leadership.
Resources:
Connect with Katelynn AnneMarie:
Instagram: www.instagram.com/katelynannemarie_
www.nurturedmarketingagency.com
Freebie: https://katelynannemarie.kit.com/2fb92446f6
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