94. The Energetics Behind Messaging that Attracts (or Repels) Aligned Clients

podcast May 06, 2025

There was a time in my business when I followed all the rules. I was saying the “right” things, following the scripts, mimicking the formulas. And yet… the right clients weren’t showing up.

Something felt off.

It wasn’t until I dove deeper into the energetics behind messaging, through Human Design, intuition, and alignment, that everything shifted. Suddenly, my words landed differently. My clients came in more ready, more aligned, and more excited. Not because I changed my offers… but because I changed how I was showing up for them.

 

Let’s talk about that shift.

The Words You Say Matter, But the Energy Behind Them Matters More

We’re often taught to say what converts. What sounds good. What’s trending. But here’s the truth: your messaging carries a frequency. And if your energy isn’t aligned with your words, your people can feel it.

In this episode, I break down how our human design impacts the way we communicate, and how energetic alignment is the true secret behind magnetic messaging.

The Marketing Mold Was Never Meant for You

Trying to fit into someone else's strategy or voice can feel like wearing clothes that don’t quite fit. That’s because most messaging advice isn’t built for your unique design. I share a few personal stories from my own business (and some client stories too) where shifting the message ever so slightly, to reflect more of the truth, resulted in stronger attraction and better results.

What Happens When You Start Speaking from Your Signature Energy

When you speak from alignment, it’s not just that people listen, it’s that they feel you. Your clients become magnetized to your clarity, your confidence, your presence. And the ones who aren’t meant for you? They naturally fall away. That’s not rejection, that’s energetic filtration at work.

Key Takeaways from This Episode:

  • Your Human Design holds clues to your most magnetic messaging
  • Misalignment in your content can repel ideal clients, even when the strategy is “right”
    Energetic integrity is a better strategy than any trending hook
  • When your messaging feels easy and true, it creates exponential momentum

Ready to Align Your Message?

If you’ve been second-guessing what to say, or feeling like your content just isn’t landing, this episode will offer both insight and inspiration. Your words have power, and when you anchor them in who you truly are, the right clients can’t help but find you.

I’d love for you to tune in, reflect, and then come tell me what clicks.

Resources:

Learn more about your Human Design with the 64 Gates Library

https://www.spiritualbusinessincubator.com/hdlibrary

 

Get your personalized Entrepreneur by Design HD Report:

https://www.spiritualbusinessincubator.com/business-report

 

Schedule a Human Design for Business Reading:

https://www.spiritualbusinessincubator.com/hdreading

 

Interactive Human Design Chart: 

https://www.spiritualbusinessincubator.com/hdchart

 

Instagram: @iamannanichols (https://www.instagram.com/iamannanichols)

 

Design Your Aligned Business PDF Guide:

https://iamannanichols.ck.page/aligned_biz_guide